Fractional CMO and fractional COO for growing companies
A senior leader joins your management team part-time and takes ownership of marketing or operations: the plan, the people, the numbers and the weekly rhythm. Behind them is our team, so decisions turn into work the same week.
For companies that need a senior owner and not yet a full-time executive
- The founder still runs marketing or operations and has no time for either.
- There are executors and contractors, and nobody sets priorities or checks results.
- A full-time CMO or COO is too early or too expensive for the current stage.
- You need someone to build the function and then hire and onboard a permanent lead.
Two roles, one way of working
| What we do | What you get |
|---|---|
| Fractional CMO: strategy and plan | Positioning, channels, budget and a quarterly plan tied to revenue |
| Fractional CMO: team and contractors | Roles, hiring, briefs and a weekly review of results |
| Fractional COO: processes and roles | Process maps, owners and rules between departments |
| Fractional COO: goals and rhythm | A KPI tree, weekly and monthly meetings, and a single report |
| Both: numbers | Unit economics and a dashboard the founder reads in ten minutes |
| Both: succession | A profile, an interview process and onboarding for the permanent hire |
Audit, 90 days, then steady operation
- Interviews with the owner and team leads.
- We read the numbers, the tools and the current process.
- We list where money and time are lost.
- A written report.
- A 90-day plan with owners.
- A scope proposal, whether or not we continue.
- The leader joins management meetings.
- Priorities, roles and reporting are set.
- The first quarter plan starts.
- A quarterly plan with owners.
- A weekly report.
- Decisions recorded in writing.
- Part-time leadership month to month.
- The function is documented as it settles.
- A permanent lead is hired when the time comes.
- Playbooks and role descriptions.
- A trained successor or team.
- A function that runs without us.
A leader with a team, and everything in writing
Ownership, not advice
The fractional leader answers for the plan and the result of the function, attends your meetings and manages your people and contractors.
A team behind the role
Analysts, channel specialists and operations people from our side do the work the plan needs, so the leader is not a lone consultant.
One report, every week
Goals, numbers and decisions are written down each week. The founder sees the same page the team works from.
Built to be handed over
From the first month we document the function so a permanent hire can take it without starting again.
Results from engagements where we were embedded
ARBI Exchange
Paid acquisition built from zero to 170 to 180 new clients a month for a currency exchange service in Thailand.
Kotbot
A referral system and a 1M RUB acquisition budget helped Kotbot grow company turnover 250 percent.
Questions founders ask first
What is a fractional CMO?
A chief marketing officer who works for your company part-time, usually a few days a week, with the same responsibility as a full-time one: strategy, team, budget and results.
What does a fractional COO do?
Owns how the company operates: processes, roles, goals, reporting and the meeting rhythm, so the founder stops being the person every decision waits for.
How many hours a week is it?
It depends on the stage. We set the load after the audit and write it into the 90-day plan, with a review at the end of the quarter.
Fractional leader or an agency?
An agency executes a channel. A fractional leader owns the function and decides what the agency, the team and the budget should do. With us you get both in one engagement.
What does it cost?
We do not publish prices. Cost follows from the audit and from the load agreed in the plan.