Go-to-market consulting, market research and business audits
We research the market, take competitors apart and write a go-to-market strategy your team can execute, or we execute it for you. For a business that already runs, we audit processes and economics and show where growth and efficiency are still unused.
For decisions that are too expensive to make on a guess
- You are entering a new market or launching a product and need to size demand first.
- Competitors are growing and you do not know what they do differently.
- The business grows in revenue and not in profit, and nobody can show why.
- Investors or the board ask for a strategy with sources and numbers.
Four pieces of work, ordered separately or together
| What we do | What you get |
|---|---|
| Market research | Market size, segments, demand by search and by interviews, with every source listed |
| Competitor analysis | Offers, prices, channels, traffic and reviews of each competitor in one comparable table |
| Go-to-market strategy | Segment, positioning, channels, budget and a 90-day plan with owners |
| Audit of processes and economics | A process map, unit economics by product and channel, and a list of growth points ranked by value |
| Marketing audit | What each channel costs and returns, with tracking gaps listed |
| Handover or execution | Your team gets the plan and working files, or our growth team runs it |
Brief, research, then a plan you can act on
- We agree the decision the research must support.
- We list what is already known.
- We fix scope, sources and dates.
- A written brief.
- A list of research questions.
- A timeline.
- Desk research, search data and paid databases.
- Interviews with customers and experts.
- Analysis of your own numbers.
- Interim findings every week.
- Raw data in tables you can reuse.
- Sources for every figure.
- We turn findings into choices.
- We model the economics of each option.
- We present to the people who decide.
- A report and a short deck.
- A financial model.
- A 90-day plan with owners.
Every figure has a source, and every finding leads to a decision
Sources on the page
Each number in the report links to where it came from. Estimates are marked as estimates, with the method next to them.
Research answers a decision
We start from what you need to decide and collect only what changes that decision.
Operators, not only analysts
The same team runs growth and payments operations, so plans are written by people who have to execute them.
Files you can keep working in
You get the tables, the model and the interview notes, not only a PDF.
Selected results
Kotbot
A referral system and a 1M RUB acquisition budget helped Kotbot grow company turnover 250 percent.
M3 Properties
A $13,356 paid campaign brought a Phuket real estate agency 742 leads and $1.8M in property sold.
Questions clients ask first
What is included in a go-to-market strategy?
The target segment, positioning against competitors, the offer and price logic, channels, a budget with expected unit economics, and a 90-day plan with named owners.
Can we order only market research or only competitor analysis?
Yes. Each piece of work can be ordered on its own. We will say honestly if the question needs more than one of them.
How is the business audit different from a marketing audit?
A marketing audit looks at channels, tracking and lead handling. The business audit also covers operations and economics: where hours and margin are lost in the whole company.
Do you execute the strategy after writing it?
If you want us to. The plan can go to your team with a handover, or our growth team can run it with you.
What does it cost?
We do not publish prices. Cost depends on the questions, the markets and the depth of research, and we fix it in the brief.