A healthcare marketing agency that works as your growth team
We build the whole patient acquisition system for a clinic and run it with you: channels, the front desk script, the CRM and the weekly numbers. You get one team that answers for booked appointments, not for clicks.
For clinics that pay for marketing and cannot see what it returns
- You run ads, SEO and social through separate contractors, and nobody answers for the number of patients.
- Leads arrive, but the front desk loses part of them and you cannot say how many.
- Cost per lead is reported every month. Cost per first visit and per treatment plan is not.
- You are opening a new location or service line and need a plan with numbers behind it.
One team for marketing, sales and the numbers between them
The scope follows the audit. This is what a full engagement covers.
| What we do | What you get |
|---|---|
| Market and competitor research for your city and specialties | A demand map: which services to promote first and at what cost |
| Paid channels, search and local listings | Campaigns checked every week against cost per booked appointment |
| Lead handling: scripts, response time, call review | A front desk that follows one process, with misses counted |
| CRM and tracking from first click to paid visit | One dashboard for marketing, administrators and the owner |
| Reputation and reviews on the platforms patients read | A working routine for collecting and answering reviews |
| Advertising rules for medical services | Creatives and landing pages checked against the rules before launch |
Audit first, then we embed and run it
- Interviews with the owner and team leads.
- We read the numbers, the tools and the current process.
- We list where money and time are lost.
- A written report.
- A 90-day plan with owners.
- A scope proposal, whether or not we continue.
- Our specialists join your tools and meetings.
- We rebuild tracking and lead handling first.
- Channels restart one at a time, each as a measured test.
- A named owner for each process.
- A weekly report on appointments and cost.
- Rules between marketing and the front desk.
- Month-to-month operation of the system.
- Budget moves to what brings patients.
- Playbooks are handed over as areas stabilise.
- Process maps and scripts your team keeps.
- Monthly review with the owner.
- A team that can run without us.
We are slow to promise and exact about numbers
Appointments, not leads
Every channel is judged by booked and attended appointments. A cheap lead that never shows up counts as a cost.
Every change is a test
A new creative, script or landing page gets a start date, a metric and a decision date. What does not move the number is switched off.
The front desk is part of marketing
We listen to calls and read chats, because that is where a clinic usually loses the patients it already paid for.
Written down, in your accounts
Ad accounts, CRM and analytics belong to the clinic. Reports and playbooks stay with you when the engagement ends.
What this looked like for clinics
Dental clinic in Murmansk
A 53,840 RUB campaign brought a Murmansk dental clinic 121 qualified leads at 445 RUB each.
Plastic surgery clinic in Moscow
A paid campaign for a Moscow plastic surgery clinic cut cost per lead from 972 to 163 RUB in two months.
Questions clinics ask first
How is this different from a healthcare marketing agency on a retainer?
A retainer agency answers for the channel it runs. We answer for the patient acquisition system as a whole, including lead handling and reporting, and we work inside your tools and meetings.
Do you work with a clinic that already has a marketer?
Yes. In that case we take the parts the audit shows are missing, usually analytics, lead handling and channel tests, and the in-house marketer stays the owner on the clinic side.
How long before results?
The audit takes two weeks. The first measured changes come from tracking and lead handling in the first month. Channel results depend on budget and on how long a patient takes to decide, so we set the horizon in the 90-day plan, not in advance.
Which countries do you work in?
We work remotely, in English and Russian. Advertising rules for medical services differ by country, so we check the local rules during the audit.
What does it cost?
We do not publish prices. The audit has a fixed scope, and the cost of the engagement follows from what the audit finds.